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Chinese hotel industry


(I) Analysis of the development status of China's hotel industry
 
At present, the competition pattern of limited service hotels shows the situation of Jinjiang, BTG and China Life, ranking first in the echelon. At present, the top hotel companies in the domestic hotel industry are mainly engaged in the operation and management of budget hotels and mid-end hotels, which are mainly limited service hotels. The industry of limited service hotels has continued to expand, and the growth rate in 16 years has dropped significantly. Mainly due to the saturation of the supply chain of the economy hotel, the growth rate caused by the consolidation and upgrading, the large hotel group focused on the layout of the mid-end hotel to bring its scale expansion.
 
China Hotel Group's top five

-

2015

2016

2017

排名

集团名称

客房数

门店数

集团名称

客房数

门店数

集团名称

客房数

门店数

1

如家

296,075

2,609

锦江国际

341,666

2,783

锦江国际

602,363

5,977

2

锦江国际

231,033

1,520

如家

321,802

2,922

首旅如家

373,560

3,402

3

华住

209,955

1,995

华住

278,843

2,763

华住

331,347

3,269

4

铂涛

195,976

2,112

铂涛

238,519

2,662

格林豪泰

148,872

1,712

5

格林豪泰

108,458

1,219

格林豪泰

134,164

1,521

东呈

63,169

733

 
(II) Forecast of the development trend of the hotel industry
 
While China's hotel giants are busy with mergers, expansions, and opportunities to build mid-end hotels to capture industry opportunities, the global hotel industry is also facing changes in the times and technology. The cooperation and competition between OTA and the hotel group is a subject of maintaining a delicate balance. The changes in the behavior and hobbies of a new generation of business travelers and hotel frequent travelers have brought higher demands to the marketing and service of the hotel group. The rise of the homestay has diverted some of the travellers who are keen to experience new things.
 
For the China Hotel Industry Group, the recovery of budget hotels has been confirmed, and the layout of mid-end hotels is also in full swing. More importantly, the hotel group needs to adjust the brand layout and stock structure in time when the current hotel cycle continues. Under the current operating conditions with average house prices as the main driving force, the group needs to improve RevPAR and gross profit margin through the improvement of membership plans, information systems, and in-store services.
 
It is expected that the economy will stabilize and the demand will be better. The economic hotel will recover strongly and the mid-end hotel will grow steadily. At the same time, the supply-side optimization will bring the hotel group's operating performance to rapid growth, and the profit is expected to continue to improve.


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